FAIM

THE FRAIM

Capture at the source.

THE FRAIM is designed as a controlled capture source. The Capture App guides the capture; FAIM Portal keeps the source and processing connected.

Intended: capture on siteHardware prototypeDesigned system flow
THE FRAIM capture setup with hanger, illuminated capture surface and control module
Intended: one capture · fixed source · connected output

01 / The action

The intended capture action.

The prototype is designed around one short action: hang the item on THE FRAIM, open the correct record in the App and capture the source under control.

  1. 01

    Hang the item

    The design positions every garment on one fixed source.

  2. 02

    Item selection

    The App is designed to connect the intended capture to the correct item record.

  3. 03

    Auto Capture

    Auto Capture is part of the interactive app and hardware prototype.

02 / CONNECTED WORKFLOW

Two systems. One connected workflow.

The intended THE FRAIM flow connects physical capture directly to the FAIM Portal. Choose ‘Before’ to compare the eight separate handoffs.

Choose the workflow view
Now2 connected systems
  1. 1Physical capture

    THE FRAIM

    Hang the item, capture the source image and link it directly to the correct item record.

    From item → controlled source capture
  2. 2Digital production

    FAIM Portal

    The agreed recipe processes, checks and delivers the imagery.

    From source capture → channel-ready image
Capture App

Ready to photograph

A-DAMSS26 Drop 2
Frame
FAIM-ZUIL-004
Location
Amsterdam · showroom
Items
8

Project, location and shot list are prepared in advance.

03 /Capture App

The App prototype makes the intended route tangible.

01 / Session

Start the session

Open the planned production. Project, location, Frame and item count are linked to the session in advance.

04 / FAIM FLOW

This is how the future FAIM Flow is designed.

The prototype shows how the source capture can remain connected through the live FAIM Portal to processing, control and the same item record.

01 / THE FRAIMProduct in THE FRAIM.

THE FRAIM with a green blazer on its integrated hanger

Intended: capture the item once, under control, at source.

02 / Capture AppCapture in the App.

The Capture App in its fixed phone mount with the green blazer on screen

Intended: connect source capture and item record directly.

05 / FAIM Portal outputDownload from FAIM Portal.

Commerce-ready product image of the green blazer

The output sits recessed within the same controlled image standard.

  1. 01

    Capture

  2. 02

    FAIM Portal

  3. 03

    Recipe

  4. 04

    Assembled

  5. 05

    Quality control

Capture. Source capture from THE FRAIM.

05 / SCOPE

The scope is clearly divided.

In the intended model, the client performs one short capture action; FAIM connects the designed route from that point onward, from A to Z.

CLIENT / CAPTURE

On site

  • Place the item on the hanger
  • Open the session or item
  • Make the capture
FAIM / A–Z

One-time setup

  • Install and configure THE FRAIM
  • Configure the Capture software
  • Build recipes per brand and image type
  • Process, check and deliver
See how this route fits into the complete FAIM model